Achievements
Founded Fourtez Creative - January 2019
Fourtez Creative, works with non-profit community based organizations on marketing campaigns for the mental healthcare and senior healthcare communities in Texas.
Co-Founded Forma Group - March 2005
Forma Group LLC specialized in Political Advertising using graphic and web design, direct mail marketing, collateral material development, social media political campaigns, voter outreach.
Work Experience
Forma Group LLC / 4Tez Creative Creative Director | 2005 - Present
- Define the creative vision, strategies and drive through creative execution across all channels (digital, print, television, etc) for all work and clients.
- Created 50+ custom CMS WordPress websites for political candidates with online donation and integrated volunteer sign up forms.
- Developed print and online annual reports for the lead behavioral and developmental services provider in the El Paso region for over 10 years.
- Over 200+ direct mail campaigns in English and Spanish crafting specific messaging and images for political candidates and community based organizations.
- Worked directly with the area's leading Mental Health Authority to develop and market projects and events for the community.
Skills and Abilities
- Proficient with Adobe Create Suite, WordPress, Figma, HTML5, CSS3
- Expert skill presenting concepts and ideas, to persuade and engage all levels of management
- Strong collaborator with exceptional relationship building skills
- Personal knowledge of design and current state-of-the-art techniques and design tools
- Excellent understanding of digital and print best practices and exhibit versatility
- Fluent in English and Spanish